Secrets of a Successful Squeeze Page Revealed
Read this to discover the secrets of my new squeeze page
Memo From: Marlon Sanders
Memo To: Michael
Re: What you can learn from my new squeeze
Hello,
Marlon here.
This is the page I’ll be analyzing in this email:
http://www.freeonlinemarketingebook.com/
That is my new squeeze page. Here are the secrets:
1. The graphic design was done by Darren at graphicsgenie.com.
But Danny my in-house designer tweaked it up quite a bit. I found some sample designs I liked and gave Darren theses as a guide. I don’t like asking people to create in a vacuum.
2. We did the video in house. I show HOW we do this in one of the bonuses of Promo Dashboard. I show our whole video set up.
a. You need a white or black muslin background. This only costs $40 or so.
b. You need tripod holders. Not expensive.
c. You need 2 soft lights. Under $400.
3. You need someone to edit the video in “After Effects”
That is what does all the cool effects to video. You can find someone on Craigslist or Elance for that.
4. You need a hot title that will make people WANT to join.
5. We tried to go with the larger web 2.0 style submit button and other web 2.0 elements. I borrowed a few ideas from Daegan’s recruitlikecrazy.com page.
6. We filmed a “walk on” video for the thank you page to get people to confirm. Danny edited this in After Effects.
7. After you confirm your email, you get a pitch for our $1 trial on the Ateam. We’ll see how this converts. I think the sales letter probably needs work. I haven’t really focused on it a lot.
8. I put the “bypass squeeze” there for our customers. When I roll this out, I’ll split test with and without that.
9. We used one of the wrong video chunks in the video. I filmed an intro that said “How I SOLD a million dollars” vs. “How I made”
and that is the one I WANTED to use. That was mis-communication with Danny and we have to now spend valuable time to fix it. The word “made” implies 1 million in net assets in the bank. I’m not that good of a saver!
10. If I can convert raw traffic at $1 a click I’ll roll this out to cpa networks using Mike Hill or Tom Bell and Jim Lillig.
However, instead of the $1 trial, I’ll need something that is a bigger ticket with forced continuity. I have work to do there.
11. The ebook itself tells a lot of my story and has GREAT photos!
I love the photos.
http://www.freeonlinemarketingebook.com/
Download it and check out the photos.
12. I put some videos in the ebook to reinforce my proof points.
13. We put an OTO at the end of the ebook. I have NO idea if that will convert or not. We’ll see.
14. What I HATE is that my good friend Ewen Chia had a similar title on his ebook he launched close to the same day as mine. His is for sale. It’s a GREAT ebook and contains totally different content.
One of the things that happens is the universe kinda releases an idea and people tap into a mass consciousness or something like that. You’ve heard how other people had written songs very similar to Mozart, etc.
It’s hard when your friends are in the same biz and sometimes your ideas are very close or overlap. I’ve worked on this ebook, video and design for 3 or 4 months. So it’s just coincidence we hit the same point around the same time. Sucks though.
I hope this gives you ideas and inspiration for creating your OWN squeeze page.
If you get Promo Dashboard, I have a lot of info in it on how to create your own squeeze pages and do the email follow up.
Best wishes,
Marlon Sanders
Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023
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